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501 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition: Revised and Expanded Second Edition

By: Tom Feltenstein (Author)

Ksh 4,050.00
Format :

Format(s): DRM PDF DRM EPUB

ISBN-13: 9780071744096

Publisher: McGraw Hill LLC

Imprint: McGraw Hill

Publication Date: August 20th, 2010

Country of Publication: US

Language: English

Pages: 464

Physical Edition EAN: 9780071740630

Category: Sales & marketing management , Small businesses & self-employed

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  • Description

  • Author Bio

Bigger, Badder, Better!ATTACK OF THE KILLER MARKETING TACTICS!A few years back, marketing super-guru Tom Feltenstein in rewrote the book on high-impact marketing that works. Fast-forward to today and new technologies, more sophisticated consumers/competitors, and a whole new media landscape have changed all the rules. In response, Feltenstein has upped his game, and in , he delivers even MORE sure-fire marketing strategies and tactics that let you outwit, outthink, and outsell the other guy. Based on case studies of clients ranging from small nonprofits to giants like Coca-Cola and McDonald's, this book delivers tips and tricks on a range of hot topics: Planning the Battle--and Choosing the Right TacticseMarketing, Digital Media/Social NetworkingGrand Opening/Reopening and HolidaysFour Walls MarketingDirect Mail and Ads, Coupons and Tear-outs, Event Tie-ins, and Gift CertificatesMarketing MeasurementNo matter what your budget is, you can still wage cutting-edge marketing and promotional campaigns that get the word out about your business, cement the loyalty of your existing customers--and win more new customers than you can handle.

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