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Airline Business in the 21st Century

By: Rigas Doganis (Author)

Ksh 3,240.00
Format :

Format(s): DRM PDF

ISBN-13: 9781134618217

Publisher: Taylor and Francis

Imprint: Routledge

Publication Date: June 28th, 2005

Language: English

Pages: 256

Physical Edition EAN: 9780415208833

Category: Economics, finance, business & management , Economics , Economics of industrial organisation , Ownership & organization of enterprises

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  • Description

  • Author Bio

This book focuses on the major issues that will affect the airline industry in this new millennium. It tells of an industry working on low margins and of cut-throat competition resulting from 'open skies'. Among the issues discussed are:* the low-cost airline* the impact of electronic commerce* the debate on global airline alliances* privatizing state-owned airlines* the creation of a Trans Atlantic Common Aviation areaMost importantly, the book carefully analyzes the strategies that are needed for airlines to succeed in the twenty-first century. This is essential reading for anyone interested in aviation.

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