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Base of the Pyramid Markets in Africa : Innovation and Challenges to Sustainability

By: Judy N. Muthuri Marlen Gabriele Arnold Stefan Gold Ximena Rueda (Author)

Ksh 6,320.00
Format :

Format(s): DRM PDF

ISBN-13: 9780429754210

Publisher: Taylor and Francis

Imprint: Routledge

Publication Date: July 27th, 2020

Language: English

Pages: 258

Physical Edition EAN: 9781138389113

Category: Africa , Regional studies , Economics, finance, business & management , Development economics & emerging economies , Research & development management , Business mathematics & systems , Sales & marketing , Regional geography , Environmental science, engineering & technology

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  • Description

  • Author Bio

This book focuses on the Base of the Pyramid (BOP) in Africa and examines the role of the private sector in the fight against poverty.The BOP concept, which is a market-based approach to poverty eradication, presents a great avenue for businesses to develop opportunities and new business models that enable and empower those in the BOP population in Africa to raise their socio-economic welfare and well-being. The BOP market and the business interest in the BOP in Africa is rising. This book furthers our understanding of the characteristics of BOP markets in Africa, and the challenges and opportunities to address poverty and development in a sustainable manner. The book covers various themes of BOP markets and their embeddedness in social-cultural settings in Africa. The different chapters employ a variety of theoretical and methodological approaches to advance research and practice of BOP in Africa. The book chapters reflect multiple diversities that characterise sub-Saharan Africa based on studies in 13 country contexts and from five industry sectors. This book is recommended reading for managers and policy makers, as well as students and academics interested in Base of the Pyramid markets.

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