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Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies

By: Reid Hoffman Chris Yeh (Author)

Ksh 2,030.00
Format :

Format(s): DRM EPUB

ISBN-13: 9780008303655

Publisher: HarperCollins Publishers

Imprint: HarperCollins

Publication Date: October 9th, 2018

Country of Publication: GB

Language: English

Pages: 320

Physical Edition EAN: 9780008303631

Category: Business innovation , Entrepreneurship

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  • Description

  • Author Bio

Foreword by Bill GatesFrom the authors of New York Times bestsellers, The Alliance and The Start-up of You, comes a smart and accessible must-have guide for budding entrepreneurs everywhere.Silicon Valley is renowned for its striking number of businesses which have grown from garage start-ups into global giants; Apple, Cisco, Google, HP and Intel to name a few. But what is the secret to their outstanding success? Hoffman and Yeh explain that it's simple: they've learnt how to blitzscale.Featuring case studies from numerous prominent tech businesses such as AirBnB and WeChat, this book offers a specific set of practices for catalysing and managing dizzying growth in bourgeoning start-ups. Prioritising speed over efficiency in an environment of uncertainty, Blitzscaling illustrates how businesses can accelerate to the stage in a company's life cycle where the most value is generated. Using the framework provided by Hoffman and Yeh, readers will learn how to design business models which simultaneously support growth at a furious pace and capture the market, as well as how to navigate the necessary shifts in strategy needed at each level of scale.

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