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Brand Thinking and Other Noble Pursuits

By: Debbie Millman Rob Walker (Author)

Ksh 2,520.00
Format :

Format(s): DRM EPUB

ISBN-13: 9781621533672

Publisher: Allworth

Imprint: Allworth

Publication Date: May 1st, 2013

Language: English

Pages: 256

Physical Edition EAN: 9781621532477

Category: Graphic design , Illustration & commercial art , Sales & marketing

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  • Description

  • Author Bio

We are now living in a world with over one hundred brands of bottled water. The United States alone is home to over 45,000 shopping malls. And there are more than 19 million customized beverage choices a barista can whip up at your local Starbucks. Whether its good or bad, the real question is why we behave this way in the first place. Why do we telegraph our affiliations or our beliefs with symbols, signs, and codes?Brand Thinking and Other Noble Pursuits contains twenty interviews with the worlds leading designers and thinkers in branding. The interviews contain spirited views on how and why humans have branded the world around us, and the ideas, inventions, and insight inherent in the search.

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