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Business Model Innovation : Concepts, Analysis, and Cases

By: Allan Afuah (Author)

Ksh 12,640.00
Format :

Format(s): DRM EPUB

ISBN-13: 9780429821837

Publisher: Taylor and Francis

Imprint: Routledge

Publication Date: October 3rd, 2018

Language: English

Pages: 292

Physical Edition EAN: 9781138330528

Category: Business strategy , Research & development management

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  • Description

  • Author Bio

Rooted in strategic management research, Business Model Innovation explores the concepts, tools, and techniques that enable organizations to gain and/or maintain a competitive advantage in the face of technological innovation, globalization, and an increasingly knowledge-intensive economy. Updated with all-new cases, this second edition of the must-have for those looking to grasp the fundamentals of business model innovation, explores the novel ways in which an organization can generate, deliver, and monetize benefits to customers.

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