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Cambridge Handbook of Consumer Privacy

By: Evan Selinger Jules Polonetsky Omer Tene (Author)

Ksh 6,300.00
Format :

Format(s): DRM PDF

ISBN-13: 9781316859278

Publisher: Cambridge University Press

Imprint: Cambridge University Press

Publication Date: April 2nd, 2018

Country of Publication: US

Language: English

Physical Edition EAN: 9781107181106

Category: E-commerce: business aspects , Business ethics & social responsibility , Law

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  • Description

  • Author Bio

Businesses are rushing to collect personal data to fuel surging demand. Data enthusiasts claim personal information that's obtained from the commercial internet, including mobile platforms, social networks, cloud computing, and connected devices, will unlock path-breaking innovation, including advanced data security. By contrast, regulators and activists contend that corporate data practices too often disempower consumers by creating privacy harms and related problems. As the Internet of Things matures and facial recognition, predictive analytics, big data, and wearable tracking grow in power, scale, and scope, a controversial ecosystem will exacerbate the acrimony over commercial data capture and analysis. The only productive way forward is to get a grip on the key problems right now and change the conversation. That's exactly what Jules Polonetsky, Omer Tene, and Evan Selinger do. They bring together diverse views from leading academics, business leaders, and policymakers to discuss the opportunities and challenges of the new data economy.

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