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Changing Face of Multinationals in South East Asia

By: Tim Andrews Bryan J. Baldwin Nartnalin Chompusri (Author)

Ksh 7,940.00
Format :

Format(s): DRM PDF

ISBN-13: 9781134508174

Publisher: Taylor and Francis

Imprint: Routledge

Publication Date: October 3rd, 2002

Language: English

Pages: 344

Physical Edition EAN: 9780415260961

Category: South East Asia , Economics, finance, business & management , Business strategy , International business , Multinationals

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  • Author Bio

This book examines how and why corporate strategy, structure and culture is continuing to change markedly in South East Asia. Among the issues that have forced widespread changes in the region are the economic meltdown, the growth in electronic technology, regional market integration, changing levels of education, business process standardisation a

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