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Competing Globally

By: Ph.D. Farid Elashmawi (Author)

Ksh 12,150.00
Format :

Format(s): DRM EPUB

ISBN-13: 9781136415999

Publisher: Taylor and Francis

Imprint: Routledge

Publication Date: June 25th, 2012

Language: English

Pages: 320

Physical Edition EAN: 9780877193715

Category: Economics, finance, business & management , International business , Multinationals

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  • Description

  • Author Bio

Based on his firsthand experience, Farid Elashmawi has created a concise, valuable primer to 'going global'. 'Competing Globally' gives specific information about entering international markets, negotiating, conducting meetings and presentations, and working with international partners. 'Competing Globally' sheds light on varied business cultures, including those of North America, Europe, Japan, Korea, China, Indonesia, Thailand and the Middle East. Elashmawi uses case studies, anecdotes, social tips, self-tests, and tables to provide important insights into communicating, marketing, and negotiating with organizations outside throughout the world. This book is invaluable to business managers and students who need to enhance their cross-cultural negotiation skills to compete globally.

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