This book presents an analysis of how the processes described in Conceptual Blending Theory can be applied in practice, on the basis of Michal Batory's posters designed for artistic events. Therefore, it begins with an introduction of the origins of Conceptual Blending Theory, the very nature and elements of conceptual blending as a linguistic and mental phenomenon. It also provides an overview of the models and types of integration networks, which is followed by an analysis of vital relations that accompany the blending process. Importantly, the principles constraining Conceptual Blending Theory, together with the criticism levelled at Fauconnier and Turner's approach are put forward. The book then moves on to analyse Michal Batory's posters in terms of conceptual blending processes. The blended space is meticulously discussed and illustrated to show explicitly how two distinct notions are combined to create a new meaning that is non-computable from the two input spaces. The interaction that occurs between the inscriptions and images is very distinct in every single poster. The analysis highlights how Batory's artefacts influence people and convey the hidden message, with the use of strong visual and verbal elements that accompany the blending process.
Get Conceptual Blending and the Arts by at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment
Digital Rights Management (DRM)
The publisher has supplied this book in encrypted form, which means that you need to install free software in order to unlock and read it.
Required software
To read this ebook on a mobile device (phone or tablet) you'll need to install one of these free apps:
To download and read this eBook on a PC or Mac:
-
Adobe Digital Editions
(This is a free app specially developed for eBooks. It's not the same as Adobe Reader, which you probably already have on your computer.)
