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Decision Making : Cognitive Models and Explanations

By: Ray Crozier Rob Ranyard Ola Svenson (Author)

Ksh 8,420.00
Format :

Format(s): DRM PDF

ISBN-13: 9781134726783

Publisher: Taylor and Francis

Imprint: Routledge

Publication Date: September 11th, 2002

Language: English

Pages: 272

Physical Edition EAN: 9780415513593

Category: Decision theory: general , Cognition & cognitive psychology , Economics, finance, business & management

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  • Description

  • Author Bio

This book offers an exciting new collection of recent research on the actual processes that humans use when making decisions in their everyday lives and in business situations. The contributors use cognitive psychological techniques to break down the constituent processes and set them in their social context. The contributors are from many different countries and draw upon a wide range of techniques, making this book a valuable resource to cognitive psychologists in applied settings, economists and managers.

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