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Design in Motion : Applying Design Principles to Filmmaking

By: Hilton Penny Hilton (Author)

Ksh 5,670.00
Format :

Format(s): DRM EPUB

ISBN-13: 9781350025530

Publisher: Bloomsbury Publishing

Imprint: Bloomsbury Academic

Publication Date: February 13th, 2020

Country of Publication: GB

Language: English

Pages: 280

Physical Edition EAN: 9781350025516

Category: Graphic design , Animated films , Film production: technical & background skills , Web graphics & design

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  • Description

  • Author Bio

With an abundance of information on how to create motion graphics already available, Design in Motion focuses on the why of moving image and less about the how. By unpacking the reasons behind screen designer's production choices, each chapter deconstructs examples of motion graphics by drawing on case studies of both familiar examples from contemporary cinema and unseen work from postgraduate motion graphic designers. It examines the value of image, text, motion, camera and transitions, explaining in detail why some methods work, while others fail. Whether you work in info-graphics, documentary or design, this book is structured to follow the production process and, together with its multimedia companion website, will be a by-your-side companion to guide you through your next project.

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