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Designing and Managing a Research Project : A Business Studenta 2s Guide

By: Michael Jay Polonsky David S. Waller (Author)

Ksh 10,080.00
Format :

Format(s): DRM PDF

ISBN-13: 9781544316482

Publisher: SAGE Publications

Imprint: SAGE Publications, Inc

Publication Date: October 3rd, 2018

Country of Publication: US

Language: English

Pages: 360

Physical Edition EAN: 9781544316468

Category: Research & development management

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  • Description

  • Author Bio

Designing and Managing a Research Project: A Business Students Guide is a practical, step-by-step guide that shows business students how to successfully conduct a research project, from choosing the topic to presenting the results. The authors have applied their many years of experience in supervising student projects to provide examples of actual research problems and to offer practical solutions. The inclusion of topics such as supervision, group work and ethics, and both qualitative and quantitative data analysis, along with examples from real student research provide a unique perspective.The new Fourth Edition includes broader types of student project examples, such as an Economics thesis, additional international business cases, increased coverage of Questionnaire Design and Institutional Review Boards, and an integrated case throughout the book on "e;High Performance Shoes"e; with supporting materials and data.Additional resources including case studies, PowerPoint slides, and test bank are available on the authors website at http://polonskywaller.com!

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