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Digital Entrepreneurship

By: Jonathan P. Allen (Author)

Ksh 6,970.00
Format :

Format(s): DRM EPUB

ISBN-13: 9780429014697

Publisher: Taylor and Francis

Imprint: Routledge

Publication Date: February 11th, 2019

Language: English

Pages: 250

Physical Edition EAN: 9781138583696

Category: Economics, finance, business & management , Entrepreneurship , Research & development management , Sales & marketing

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  • Description

  • Author Bio

Technology has enabled a new age of entrepreneurship as entrepreneurs find digital tools that enable new ventures to exploit commercial opportunities around the world. This textbook provides students with expert guidance on using technology platforms to start new ventures.With an award-winning approach, the author guides readers through the process of a lean startup, taking a "e;digital first"e; approach to entrepreneurship. Students using the book will emerge with enhanced understanding of different digital business models, analytical skills for digital ventures, and the confidence to move from prototype to product.Online resources such as slides, a sample syllabus, and exercises encourage the classroom to become an interactive and dynamic space. To access these resources, please visit https://www.learndigitalentrepreneurship.com/

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