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Discourse of Food Blogs : Multidisciplinary Perspectives

By: Daniela Cesiri (Author)

Ksh 6,320.00
Format :

Format(s): DRM EPUB

ISBN-13: 9780429850004

Publisher: Taylor and Francis

Imprint: Routledge

Publication Date: February 13th, 2020

Language: English

Pages: 186

Physical Edition EAN: 9781138316102

Category: Language: reference & general , Discourse analysis , Grammar, syntax & morphology , Communication studies

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  • Description

  • Author Bio

This volume adopts a multidisciplinary perspective in analyzing and understanding the rich communicative resources and dynamics at work in digital communication about food. Drawing on data from a small corpus of food blogs, the book implements a range of theoretical frameworks and methodological approaches to unpack the complexity of food blogs as a genre of computer-mediated communication. This wide-ranging framework allows for food blogs' many layered components, including recipes, photographs, narration in posts, and social media tie-ins, to be unpacked and understood at the structural, visual, verbal, and discourse level in a unified way. The book seeks to provide a comprehensive account of this popular and growing genre and contribute to our understandings of digital communication more generally, making this key reading for students and scholars in computer-mediated communication, multimodality, critical discourse analysis, corpus linguistics, and pragmatics.

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