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Education of a Design Entrepreneur

By: Steven Heller (Author)

Ksh 1,260.00
Format :

Format(s): DRM EPUB

ISBN-13: 9781621532064

Publisher: Allworth

Imprint: Allworth

Publication Date: April 2nd, 2006

Language: English

Pages: 288

Physical Edition EAN: 9781581152210

Category: Graphic design , Entrepreneurship

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  • Description

  • Author Bio

New from the editor of the pioneering EDUCATION OF . . . series, this benchmark collection of fifty essays and interviews provides students and working designers with a firm understanding of the pitfalls and triumphs awaiting the design entrepreneur. Designers recount their motives for setting out on their own and reflect on the degree to which their creative spirit has been satisfied by entrepreneurial freedom in areas ranging from book, Web site, and home product design to golf course development and entertainment design. Contributors such as Byron Glaser and Sandra Higashi, Eric Zimmerman, Rudy VanderLans, and others reveal that entrepreneurship is not simply a designer's ticket to liberation it can also be a labyrinth of clerical tasks and manufacturing nightmares. This collection provides candid anecdotes and no-frills advice for any designer ready to brave the trials and rewards of entrepreneurship.

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