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Enterprise 2.0 : Social Networking Tools to Transform Your Organization

By: Jessica Keyes (Author)

Ksh 9,230.00
Format :

Format(s): DRM PDF

ISBN-13: 9781439880449

Publisher: CRC Press

Imprint: Auerbach Publications

Publication Date: April 19th, 2016

Language: English

Pages: 425

Physical Edition EAN: 9781439880432

Category: Economics, finance, business & management , E-commerce: business aspects , Internet guides & online services , Enterprise software

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  • Description

  • Author Bio

Enterprise 2.0 (E 2.0) has caught the collective imagination of executives who are innovating to radically change the face of business. Examining the advancement of business enterprise through social networking, this book offers a hands-on, practical assessment of not only what to do, but how to do it to master the social networking paradigm and achieve a competitive advantage. Discussing the spectrum of social media and social activities available to business today, it explains the functions of social networking in a business context, shows how to measure and manage social networking, details the utility and role of social networking on a department specific basis, and considers security, risk, legal, and privacy issues.

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