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Franchising Hospitality Services

By: Conrad Lashley Alison Morrison (Author)

Ksh 7,940.00
Format :

Format(s): DRM EPUB

ISBN-13: 9781136402272

Publisher: Taylor and Francis

Imprint: Routledge

Publication Date: June 7th, 2007

Language: English

Pages: 296

Physical Edition EAN: 9781138148734

Category: Entrepreneurship , Franchises , Hotel & catering trades

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  • Description

  • Author Bio

'Franchising in the Hospitality Industry' provides an overview of the issues, debates and challenges associated with business franchising. In two parts, this text firstly looks at the issues from both an academic and practitioner perspective. The second part looks more closely at service sector groups in the hospitality industry, such as hotels, leisure and catering using national and international examples and illustrations. These demonstrate how the theories and debates discussed in the first part, are tackled in real life situations. Examples used are from well known companies such as McDonalds, Baskin Robbins, Burger King, Choice Hotels, Holiday Inn, Domino Pizza, Pierre Victoire amongst others.

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