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Graph Design for the Eye and Mind

By: Stephen M. Kosslyn (Author)

Ksh 11,100.00
Format :

Format(s): DRM PDF

ISBN-13: 9780199775002

Publisher: Oxford University Press

Imprint: Oxford University Press

Publication Date: August 10th, 2006

Country of Publication: US

Language: English

Physical Edition EAN: 9780195311846

Category: Perception , Business communication & presentation , Advertising

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  • Description

  • Author Bio

Graphs have become a fixture of everyday life, used in scientific and business publications, in magazines and newspapers, on television, on billboards, and even on cereal boxes. Nonetheless, surprisingly few graphs communicate effectively, and most graphs fail because they do not take into account the goals, needs, and abilities of the viewers. In raph Design for Eye and Mind, Stephen Kosslyn addresses these problems by presenting eight psychological principles for constructing effective graphs. Each principle is solidly rooted both in the scientific literature on how we perceive and comprehend graphs and in general facts about how our eyes and brains process visual information. Graph Design for Eye and Mind is an invaluable reference for anyone who uses visual displays to convey information in the sciences, humanities, and businesses such as finance, marketing, and advertising.

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