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Graphic Designer's Guide to Pricing, Estimating, and Budgeting

By: Theo Stephen Williams (Author)

Ksh 3,240.00
Format :

Format(s): DRM EPUB

ISBN-13: 9781581157666

Publisher: Allworth

Imprint: Allworth

Publication Date: June 29th, 2010

Language: English

Pages: 256

Physical Edition EAN: 9781581157130

Category: Graphic design

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  • Description

  • Author Bio

This helpful guide provides startup and experienced design business owners with dozens of useful, creative methods for achieving profitability. Updated throughout with additional material on time management, expanded coverage of Web and multimedia pricing, and numerous new interviews with leading designers, this third edition is an invaluable industry guide focusing on these crucial aspects of running a graphic design business.Coverage includes how to set rates, deal with competitors' pricing, use different pricing methods, prepare estimates, draft proposals, establish and manage budgets, negotiate, and position the brand of the firm. Graphic designers will find the clearly written, practical advice indispensable to professional success.

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