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Handbook of Color Psychology

By: Andrew J. Elliot Mark D. Fairchild Anna Franklin (Author)

Ksh 10,080.00
Format :

Format(s): DRM PDF

ISBN-13: 9781316396957

Publisher: Cambridge University Press

Imprint: Cambridge University Press

Publication Date: December 17th, 2015

Country of Publication: GB

Language: English

Physical Edition EAN: 9781107043237

Category: Philosophy of language , Psycholinguistics , Social, group or collective psychology , Physiological & neuro-psychology, biopsychology , Cognition & cognitive psychology , Perception , Neurosciences

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  • Author Bio

We perceive color everywhere and on everything that we encounter in daily life. Color science has progressed to the point where a great deal is known about the mechanics, evolution, and development of color vision, but less is known about the relation between color vision and psychology. However, color psychology is now a burgeoning, exciting area and this Handbook provides comprehensive coverage of emerging theory and research. Top scholars in the field provide rigorous overviews of work on color categorization, color symbolism and association, color preference, reciprocal relations between color perception and psychological functioning, and variations and deficiencies in color perception. The Handbook of Color Psychology seeks to facilitate cross-fertilization among researchers, both within and across disciplines and areas of research, and is an essential resource for anyone interested in color psychology in both theoretical and applied areas of study.

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