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Hooked : How to Build Habit-Forming Products

By: Nir Eyal (Author)

Ksh 6,470.00
Format :

Format(s): DRM EPUB

ISBN-13: 9780143193524

Publisher: Penguin Canada

Imprint: Portfolio

Publication Date: November 4th, 2014

Language: English

Pages: 256

Physical Edition EAN: 9780670069323

Category: Market research

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  • Description

  • Author Bio

How do successful companies create products people can't put down? Why do some products capture widespread attention while others flop? What makes us engage with certain productsout of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the "e;Hook Model"e; -- a four steps process embeddedinto the products of many successful companies to subtly encourage customer behavior. Through consecutive ';hookcycles,' these products reach their ultimate goal of bringing users back over and over again, without depending oncostly advertising or aggressive messaging. Hookedis based on Eyal's years of research, consulting, and practical experience. He wrote the book he wished hadbeen available to him as a startup founder not abstract theory, but a how-to guide for building better products.Hookedis written for product managers, designers, marketers, startup founders, and anyone who seeks to understandhow products influence our behavior.

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