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Identity and Ideology in Digital Food Discourse : Social Media Interactions Across Cultural Contexts

By: Tovares Alla Tovares Gordon Cynthia Gordon (Author)

Ksh 4,700.00
Format :

Format(s): DRM EPUB

ISBN-13: 9781350119161

Publisher: Bloomsbury Publishing

Imprint: Bloomsbury Academic

Publication Date: November 26th, 2020

Country of Publication: GB

Language: English

Pages: 280

Physical Edition EAN: 9781350189249

Category: Sociolinguistics , Discourse analysis , Food & society , Sociology: customs & traditions

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  • Author Bio

Exploring food-related interactions in various digital and cultural contexts, this book demonstrates how food as a discursive resource can be mobilized to accomplish actions of social, cultural, and political consequence. The chapters reveal how social media users employ language, images, and videos to construct identities and ideologies that both encompass and transcend food. Drawing on various discourse analytic frameworks to digital communication, contributors examine interactions across Facebook, Twitter, YouTube, and Instagram. From the multimodal discourse of a Korean livestreaming online eating show, to food activism in an English blogging community and discussions of a food-related controversy on Omani Twitter, this book shows how language and multimodal resources serve not only to communicate about food, but also as a means of accomplishing key aspects of everyday social life.

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