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Making Innovation Last: Volume 1 : Sustainable Strategies for Long Term Growth

By: Hubert GATIGNON David Gotteland Christophe Haon (Author)

Ksh 16,110.00
Format :

Format(s): DRM PDF

ISBN-13: 9781137560988

Publisher: Palgrave Macmillan UK

Imprint: Palgrave Macmillan

Publication Date: November 2nd, 2015

Country of Publication: GB

Language: English

Physical Edition EAN: 9781137560964

Category: Business strategy , Business innovation , Management: leadership & motivation , Research & development management , Organizational theory & behaviour

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  • Author Bio

Making Innovation Las t considers the long term success of a firm. Authored by a trio of top international scholars who present pioneering new work on what it takes to create long term growth, the book examines the internal conditions that are likely to encourage sustainable innovation, as well as what a culture of innovation should look like.

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