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Media Entertainment : The Psychology of Its Appeal

By: Dolf Zillmann Peter Vorderer (Author)

Ksh 9,230.00
Format :

Format(s): DRM PDF

ISBN-13: 9781135667542

Publisher: Taylor and Francis

Imprint: Routledge

Publication Date: May 1st, 2000

Language: English

Pages: 296

Physical Edition EAN: 9780805833256

Category: Communication studies , Media studies , Psychological theory & schools of thought

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  • Description

  • Author Bio

This collection represents a systematic exploration of media entertainment from an academic perspective. Editors Zillmann and Vorderer have assembled scholars from psychology, sociology, and communication to provide a broad examination of the primary function of media entertainment--the attainment of gratification. Chapters included here address vital aspects of media entertainment and summarize pertinent findings, providing an overview of what is presently known about the appeal and function of the essential forms of media entertainment, and offering some degree of integration. Written in a clear, non-technical style, this volume provides a lively and entertaining study of media entertainment for academic study and coursework.

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