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Multimedia Learning

By: Richard E. Mayer (Author)

Ksh 26,100.00
Format :

Format(s): DRM PDF

ISBN-13: 9781107190085

Publisher: Cambridge University Press

Imprint: Cambridge University Press

Publication Date: January 12th, 2009

Country of Publication: US

Language: English

Physical Edition EAN: 9780521514125

Category: Educational psychology

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  • Author Bio

Although verbal learning offers a powerful tool, Mayer explores ways of going beyond the purely verbal. Recent advances in graphics technology and information technology have prompted new efforts to understand the potential of multimedia learning as a means of promoting human understanding. In this second edition, Mayer includes double the number of experimental comparisons, 6 new principles - signalling, segmenting, pertaining, personalization, voice and image principles. The 12 principles of multimedia instructional design have been reorganized into three sections - reducing extraneous processing, managing essential processing and fostering generative processing. Finally an indication of the maturity of the field is that the second edition highlights boundary conditions for each principle research-based constraints on when a principle is likely or not likely to apply. The boundary conditions are interpreted in terms of the cognitive theory of multimedia learning, and help to enrich theories of multimedia learning.

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