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New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands

By: Amitava Chattopadhyay Rajeev Batra Aysegul Ozsomer (Author)

Ksh 6,800.00
Format :

Format(s): DRM PDF DRM EPUB

ISBN-13: 9780071782906

Publisher: McGraw Hill LLC

Imprint: McGraw Hill

Publication Date: June 15th, 2012

Country of Publication: US

Language: English

Pages: 320

Physical Edition EAN: 9780071782890

Category: Industrial or vocational training , Sales & marketing , Multinationals

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  • Author Bio

Breakthrough strategies for emulating or competing with your newest and toughest threat: innovative companies in emerging-market nationsWestern organizations are quickly losing influence to emerging market multinationals, as evidenced by such developments as Tata Motors's acquisitions of Land Rover and Jaguar; Lenovo's purchase of IBM's ThinkPad business; HTC's stature as the fourth largest global smartphone manufacturer; Haier's 5% global appliance market share; and LG, Samsung, and Hyundai rise in the automobile, appliance, and consumer electronics market.To help you compete, The New Emerging Market Multinationals outlines the disruptive strategies deployed by emerging-market multinationals (EMNCs) and provides breakthrough strategies for following in their footsteps or beating them at their own game.Amitava Chattopadhyay is the L'Oreal Chaired Professor of Marketing-Innovation and Creativity at INSEAD.Rajeev Batra is the S.S. Kresge Professor of Marketing at the Ross School of Business at the University of Michigan.Aysegul Ozsomer is associate professor of Marketing at Ko University, Istanbul, Turkey.

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