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New Typography in Scandinavia : Modernist Design and Print Culture

By: Klevgaard Trond Klevgaard (Author)

Ksh 15,390.00
Format :

Format(s): DRM PDF

ISBN-13: 9781350112414

Publisher: Bloomsbury Publishing

Imprint: Bloomsbury Visual Arts

Publication Date: October 15th, 2020

Country of Publication: GB

Language: English

Pages: 280

Physical Edition EAN: 9781350112391

Category: Art & design styles: Modernist design & Bauhaus , Graphic design , Typography & lettering

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  • Description

  • Author Bio

This is the first monograph on Scandinavia's 'New Typography'. It provides a detailed account of the movement's lifespan in the region from the 1920s up until the 1940s, when it was largely incorporated into mainstream practice.The book begins by tracing how the New Typography, from its origins in the central and eastern European avant-garde, arrived in Scandinavia. It considers the movement's transformative impact on printing, detailing the cultural and technological reasons why its ability to act as a modernising force varied between different professional groups. The last two chapters look at how New Typography related to Scandinavian society more widely by looking at its ties to functionalism and social democracy, paving the way for a discussion of the reciprocal relationship between the culture of practitioners and the cultural work performed through their practice.Based on archival research undertaken at a number of Scandinavian institutions, the book brings a wealth of previously unpublished visual material to light and provides a fresh perspective on a movement of central and enduring importance to graphic design history and practice.

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