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Outdoor Advertising (RLE Advertising)

By: Richard Nelson Anthony Sykes (Author)

Ksh 6,970.00
Format :

Format(s): DRM PDF

ISBN-13: 9781136669309

Publisher: Taylor and Francis

Imprint: Routledge

Publication Date: May 2nd, 2013

Language: English

Pages: 144

Physical Edition EAN: 9781138977846

Category: Economics, finance, business & management , Advertising

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  • Description

  • Author Bio

The poster as we know it dates from the Industrial Revolution, although one form of outdoor advertising has existed for many centuries. Industrialisation meant that producer became separated from consumer while production for mass consumption rapidly increased, so that a development was necessary in the methods employed in bringing to public notice the merits and very existence of many goods. Billsticking began, a business rife with skulduggery, and in the second half of the nineteenth century an enterprising billposter took the step that changed outdoor advertising forever: he rented a site. From there the industry has grown apace, and Outdoor Advertising makes sense of these changes by looking at its practical side, the contractor, the agent, the designer, and the planning side, including site selection, as well as looking at specific campaigns and how their audience have received them. This, then, is a book about outdoor advertising, its design and colourful presentation, its place in the advertising and marketing story.First published in 1953.

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