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Perspectives on Public Relations Research

By: Danny Moss Dejan Vercic Gary Warnaby (Author)

Ksh 5,850.00
Format :

Format(s): DRM PDF

ISBN-13: 9780203192924

Publisher: Taylor and Francis

Imprint: Routledge

Publication Date: January 4th, 2002

Language: English

Pages: 288

Physical Edition EAN: 9780415316187

Category: , Public relations

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  • Author Bio

The practice and study of public relations has grown significantly within Europe over the past decade, yet as a discipline, it remains a relatively unexplored field. This volume of papers brings together contributions from some of the leading international public relations academics and practitioners who provide valuable insights into the theories underpinning current public relations thinking and practice, and illustrate the diversity of perspectives that characterize this evolving area. Key issues discussed include:-* the contribution of public relations to strategic management in organizations* the feminization of public relations * the function of rhetorical study in our understanding of modern corporate dialogue* international perspectives of public relations. A valuable aid to both students and practitioners, this fascinating book challenges some of the traditional assumptions about public relations practice.

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