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Practical Introduction to Mixed Methods for Business and Management

By: Patricia Bazeley (Author)

Ksh 4,680.00
Format :

Format(s): DRM EPUB

ISBN-13: 9781526462909

Publisher: SAGE Publications

Imprint: SAGE Publications Ltd

Publication Date: November 5th, 2018

Country of Publication: GB

Language: English

Pages: 136

Physical Edition EAN: 9781526462497

Category: Research methods: general , Business & management , Research & development management

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  • Description

  • Author Bio

Mixed Methods Research for Business and Management guides students and researchers through how to use this methodology successfully in a research-based dissertation or project.The book introduces the concepts and debates associated with combining methods, and illustrates the many benefits, and hazards, of undertaking a mixed methods study. Example studies from across business and management disciplines bring the text to life throughout.The reader is taken step-by-step through the mixed methods process from developing a mixed methods study, through designing and conducting it, and finally, reporting on the results.Suitable for business and management students and researchers undertaking their own mixed methods research.

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