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Prism on Globalization : Corporate Responses to the Dollar

By: Subramanian Rangan Robert Z. Lawrence (Author)

Ksh 3,240.00
Format :

Format(s): DRM PDF DRM EPUB

ISBN-13: 9780815705222

Publisher: Brookings Institution Press

Imprint: Brookings Institution Press

Publication Date: October 1st, 2011

Country of Publication: US

Language: English

Pages: 198

Physical Edition EAN: 9780815773603

Category: Globalization , Economics, finance, business & management , Economics , Microeconomics , International economics , Multinationals , Industry & industrial studies

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  • Author Bio

The unprecedented shifts in the U.S. dollar's exhange rate that started during the late 1970s and continued through the 1980s provide an ideal opportunity to explore how the global economy works and the role that multinational enterprises (MNEs) play in the phenomenon of globalization. In this book, Subramanian Rangan and Robert Z. Lawrence examine the international pricing, sourcing, and trade responses of MNEs to shifts in the dollar. Based upon the micro patterns they observe in MNE behavior, the authors suggest explanations for some puzzling macro patterns evident in our international economy. They conclude that the global integration of markets remains incomplete due to informational and other important discontinuities, and they refute stereotypes which portray multinational firms as either footloose or inflexible. Policy implications for exchange rates, trade, and foreign direct investment are also discussed.

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