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Product Strategy for High Technology Companies

By: Michael E. McGrath (Author)

Ksh 8,420.00
Format :

Format(s): DRM PDF DRM EPUB

ISBN-13: 9780071610346

Publisher: McGraw Hill LLC

Imprint: McGraw Hill

Publication Date: November 2nd, 2000

Country of Publication: US

Language: English

Pages: 400

Physical Edition EAN: 9780071362467

Category: Research & development management , Sales & marketing , Personal finance

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  • Author Bio

One of the key determinants of success for today's high-technology companies is product strategy-and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple-plus a new focus on growth strategies and on Internet businesses-define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age.

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