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Reading Graphic Design in Cultural Context

By: Lees-Maffei Grace Lees-Maffei Maffei Nicolas P. Maffei (Author)

Ksh 4,210.00
Format :

Format(s): DRM EPUB

ISBN-13: 9780857858023

Publisher: Bloomsbury Publishing

Imprint: Bloomsbury Visual Arts

Publication Date: February 7th, 2019

Country of Publication: GB

Language: English

Pages: 248

Physical Edition EAN: 9780857858009

Category: History of art & design styles: from c 1900 - , Graphic design , Product design

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  • Description

  • Author Bio

Reading Graphic Design in Cultural Context explains key ways of understanding and interpreting the graphic designs we see all around us, in advertising, branding, packaging and fashion. It situates these designs in their cultural and social contexts. Drawing examples from a range of design genres, leading design historians Grace Lees-Maffei and Nicolas P. Maffei explain theories of semiotics, postmodernism and globalisation, and consider issues and debates within visual communication theory such as legibility, the relationship of word and image, gender and identity, and the impact of digital forms on design. Their discussion takes in well-known brands like Alessi, Nike, Unilever and Tate, and everyday designed things including slogan t-shirts, car advertising, ebooks, corporate logos, posters and music packaging.

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