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Rethinking Chinese Transnational Enterprises : Cultural Affinity and Business Strategies

By: Leo Douw Cen Huang David Ip (Author)

Ksh 6,970.00
Format :

Format(s): DRM EPUB

ISBN-13: 9781136862021

Publisher: Taylor and Francis

Imprint: Routledge

Publication Date: October 11th, 2013

Language: English

Pages: 304

Physical Edition EAN: 9781138985339

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  • Description

  • Author Bio

Affinity to the Chinese culture, personalized social networks and a firm control of ownership and management have often been considered the key ingredients for the success of many diaspora Chinese transnational enterprises in South China and Southeast Asia. In view of the recent Asian crisis and the rapid changes imposed by globalization, scholars are increasingly concerned whether these family-owned Chinese transnational enterprises would survive the challenges in the new millennium.

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