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SAGE Handbook of Qualitative Business and Management Research Methods : Methods and Challenges

By: Catherine Cassell Ann L Cunliffe Gina Grandy (Author)

Ksh 14,580.00
Format :

Format(s): DRM PDF

ISBN-13: 9781526430229

Publisher: SAGE Publications

Imprint: SAGE Publications Ltd

Publication Date: December 14th, 2017

Country of Publication: GB

Language: English

Pages: 542

Physical Edition EAN: 9781526429278

Category: Research & development management

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The SAGE Handbook of Qualitative Business and Management Research Methods provides a state-of-the art overview of qualitative research methods in the business and management field. Bringing together a team of leading international researchers, the chapters offer a comprehensive overview of the key methods and challenges encountered when undertaking qualitative research in the field. The chapters have been arranged into three thematic parts: Part One examines a broad spectrum of contemporary methods, from autoethnography and discourse analysis, to shadowing and thematic analysis. Part Two presents an overview of key visual methods, such as photographs, drawing, video and web images. Part Three explores methodological developments, including aesthetics and smell, fuzzy set comparative analysis, and beyond.

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