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Simply Rational : Decision Making in the Real World

By: Gerd Gigerenzer (Author)

Ksh 13,800.00
Format :

Format(s): DRM PDF

ISBN-13: 9780199390083

Publisher: Oxford University Press

Imprint: Oxford University Press

Publication Date: March 3rd, 2015

Country of Publication: US

Language: English

Pages: 352

Physical Edition EAN: 9780199390076

Category: Social research & statistics , Social, group or collective psychology , Cognition & cognitive psychology

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  • Description

  • Author Bio

Statistical illiteracy can have an enormously negative impact on decision making. This volume of collected papers brings together applied and theoretical research on risks and decision making across the fields of medicine, psychology, and economics. Collectively, the essays demonstrate why the frame in which statistics are communicated is essential for broader understanding and sound decision making, and that understanding risks and uncertainty has wide-reaching implications for daily life. Gerd Gigerenzer provides a lucid review and catalog of concrete instances of heuristics, or rules of thumb, that people and animals rely on to make decisions under uncertainty, explaining why these are very often more rational than probability models. After a critical look at behavioral theories that do not model actual psychological processes, the book concludes with a call for a "e;heuristic revolution"e; that will enable us to understand the ecological rationality of both statistics and heuristics, and bring a dose of sanity to the study of rationality.

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