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Excellence in Managing Worldwide Customer Relationships

By: Thomas A. Cook (Author)

Ksh 25,920.00
Format :

Format(s): DRM PDF

ISBN-13: 9781315373553

Publisher: TAYLOR & FRANCIS LTD

Imprint: CRC PRESS INC

Publication Date: December 19th, 2016

Pages: 379

Physical Edition EAN: 9781482226195

Category: Customer services

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  • Description

  • Author Bio

Every company is recognizing the critical importance of protecting its customer base by raising the bar of its customer service prowess. This book will first look at the obstacles in customer service management and provide a 10-step process for developing a best-practices approach that offers the best opportunity for excellence, world class initiatives, and high client satisfaction and retention levels. In addition, the book will focus on how technology can be used in customer service relationships that will enhance customers' loyalty. As companies grow internationally, the book will also look at customer service in global operations, cultural issues, and expanding into world markets. The book will differentiate itself from others in this class by: providing a more direct, no-nonsense approach, analyzing technology options, global reach and offering a methodology for world-class status and results.

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